Sony & Grace Hill Media - Sellin' Out
Just what are the Grace Hill folks thinking about?
Sony is perhaps understandable, being a secular for-profit company with no particular allegiance to anything other than profit, but Grace Hill? Grace Hill, the PR firm that's carved out a niche for itself as some sort of intermediary between Hollywood and Christian America?
As an ostensibly Christian firm Grace Hill should know better.
Honestly, taking a contract to promote a film that has, as it's base premise, that Jesus Christ was not who he said he was - that he was not the second person of the Trinity, but rather a mortal prophet - is nuts.
Why would Grace Hill want to profit by attacking Jesus? Does anyone think that's ok?
The results of this unnatural alliance are already appearing ... check out this fawning piece in the NY Times.
For a quick intro to the next big push from this dynamic duo see Amy Wellborn's excellent post.